This year the board is a bit different as the game is a variation called Money Monopoly this year. ‘Monopoly Fortunes’, developed by The Marketing Store, is a spin off of the McDonald’s Monopoly promotion that has been running for eight years. If you haven’t noticed yet McDonalds Monopoly is upon us. Additionally, online activity includes a YouTube homepage takeover, digital display ads and advertising on Spotify and Facebook. Outdoor, digital and in-store activity will run alongside the advert for the next six weeks.
It launches today (20 March) and is supported by a Leo-Burnett created TV campaign starring brand character Mr Monopoly. It aims to attract new consumers to the competition with the promise of greater accessibility and guaranteed prizes. The move online is a shift from previous years, where players have had to redeem stickers in-store to receive prizes. Only a few tiles are missing from McDonalds adaption of the famous. Online users are guaranteed to win a prize every time they play, according to the company, with prizes including discount vouchers, cinema tickets and smartphones. The game pieces for McDonalds Monopoly game in 2016 is nearly the same as a traditional Monopoly game board.
MCDONALDS MONOPOLY GAME BOARD 2016 CODE
Participants can play ‘Monopoly Fortunes’ digitally by entering a code from stickers on McDonald’s items onto a virtual game board. McDonald’s is taking it annual Monopoly promotion onto mobile devices for the first time to expand the reach of the game.
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